The mission of the Festivals of Aloha is to honor Native Hawaiian culture and traditions from generation to generation, as well as share them with visitors and people from the community.
In ancient Hawai’i, kahili were ceremonial feathered standards or long staffs decorated at one end with a cluster of feather plumes. Similar to the way nobility of Europe displayed their coat of arms on banners, Hawaiian attendants constructed sometimes elaborate feathered emblems to honor and spiritually protect high-ranking individuals. Today, kahili not only hold a significant place in traditional regalia, they also reflect the deep aloha and respect the people had for their beloved royalty.
Our 2017 theme is “Aloha ka Ho‘i a ka Holokahiki” –
Beloved is the sailors return home. We’re joining in the celebration of the return of Hōkūle‘a
and Hikianalia, our Polynesian voyaging canoes, that sailed across Earth’s oceans. The
Mālama Honua Worldwide Voyage began in 2013 with a Mālama Hawaiʻi sail around our
archipelago, and circled back to Polynesia after circumnavigating the globe. They used the
opportunity to study sustainability and pass the torch of navigation to the next generation of
wayfinders. We are proud of our wa‘a and their crew, their accomplishments, showing the world
the strength of our Hawai‘i.
Official Festivals of Aloha, Maui Nui Style ribbons are $5 each and may provide discounted admission to many events. For information on purchasing a button, call Tina Thompson (808) 268-9285
Festivals of Aloha, Maui Nui Style is sponsored by Hawai‘i Tourism Authority, County of Maui, Tri-Isle RC&D, Inc., Hasegawa General Store, Queen Ka‘ahumanu Center, Pülama Läna‘i, Travaasa Hotel Häna, KPOA 93.5 FM, Pacific Media Group, Läna‘i Heritage and Cultural Center, Moana’s Florist, Moana’s Hula Hälau, Friendly Market, Misaki, Imamura Store, Rawlins Chevron, Island Refuse, Inc., Monsato, Mycogen Seeds, Manae Goods & Grinds, Lähainä Town Action Committee, Lahaina Hawaiian Civic Club, Wailuku First Friday, Alamo Rent-A-Car, Destinations Moloka‘i Visitor Association, Yuki Lei Sugimura, Goodfellow Brothers, Don Couch and Old Lahaina Lü‘au